Tiffany’s Beauty Marketing Plan
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Tiffany Jackson
Marketing 211
November 24, 2016
Tiffany’s Beauty Marketing Plan
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EXECUTIVE SUMMARY
Situation Analysis
Tiffany’s Beauty Bar is a new business servicing men, women, and children. Our goal is to not
only service all consumer but importantly those customers with ethnic hair. As well as being a
hair salon we will also provide spa services to the men and women who like to be pampered.
Our salon is an all in one experience, we have the experts in hair care, facials, waxing, and make-
up artistry.
Marketing Objectives
Tiffany’s Beauty Bar salon and spa objectives for the first year is to increase awareness of what
we offer by 80%. Retain 70% of first time customers and 90% of existing customers. 20% of
gross sales will be from the various products sold. The next two years we will add on services
massages and waxing.
Marketing Strategies
Kinks Beauty Bar will accomplish its goals through the following strategies
1. Target Market Strategy: Tiffany’s Beauty Bar will target women from 18 years old but
will also try to encourage mother’s that children are also welcome.
2. Product Strategy: Tiffany’s Beauty Bar will be a service market. We provide hair care,
nail care, spa services such as facials and waxing.
3. Pricing Strategy: Tiffany’s Beauty Bar will cater to middle class women and have add on
services to increase sales.
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4. Promotion Strategy: Tiffany’s Beauty Bar will promote through email, online advertising
through Google and Facebook, and direct mail.
Implementation and Control
Tiffany’s Beauty Bar market strategies will be implemented through a detailed action plan. The
plan will detail the goals in which we plan to achieve who is responsible for each goal and the
budget plan. We will measure our success from frequency of advertising and trend analysis.
Situation Analysis
Tiffany’s Beauty Bar was established in October 2016 in Whitehall, Pennsylvania. Our goal is to
bring a salon that specializes in ethnic hair care. The lack of professional salons for ethnic hair
care will increase customers interest in our salon. We will cater to men, women and children
giving exceptional service to every customer
Internal Environment
Mission Statement
We strive to bring out the best version of you. We want to make women to feel good about
themselves, look their best, and bring out their inner confidence.
Organization Structure
As a small business staff will consist of
• Tiffany Jackson, Co-owner and manager, responsible for product choices, prices, and
development of service list
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• Sandra Jackson, Co-owner, responsible for creating the ad budget and selecting how to
advertise to ideal targets.
• Marvin Etienne, Financial assistant, responsible for keeping company’s books, and
advises on financial situation.
Corporate Culture
Tiffany’s Beauty Bar is a small business hair salon and spa. Our business is one that encourages
teamwork, ambition, passion, and most of all having fun. We want to go above and beyond to
make a positive influence on our customers.
Tiffany’s Beauty Bar is a new business therefore we cannot include current products, markets,
