Schmidt’s Meat Market
Joshua Boen
Markeng Plan
Executive Summary:
Schmidt’s Meat Market is a butcher shop that specializes in
different types of meat ranging from pork, beef, chicken, lamb,
and many different types. They also have some cheese, pickled
vegetables, and other products. Schmidt’s is located in Nicollet,
Minnesota and has been around since 1947 by Gerhardt and
Esther Schmidt.
Strategic Planning:
Schmidt’s is a family owned business that thrives off of the local
customers which helps them to get to know there repeating
customers more. They provide large assortments of meats and
should continue on getting more exotic meats if possible for
customers that want to order it. Schmidt’s should continue to use
local ingredients, because that’s what people like to have.
My project company Schmidt’s Meat Market has a
variety of internal strengths include:
1. Freshly cut meat
2. Local ingredients
3. Quality products/larger assortment of certain products
4. Owner works everyday gets to know returning
customers better
5. Willing to butcher whole hogs, chickens, lambs, and
cattle for customers
My project company Schmidt’s Meat Market has a
variety of internal weaknesses include:
1. Costs more for food
2. Throw away unsold food
3. Limited shelf space
4. Located in a small town
My project company Schmidt’s Meat Market has a
variety of external opportunities include:
1. Good weather brings in grilling customers
2. Holidays brings more customers
3. More demand for exotic meats
4. Livestock market exchange
My project company Schmidt’s Meat Market has a
