I. Mission:
At the University of Delaware I have chosen to pursue a degree in Business Marketing
with a minor in Advertising. Many marketing graduates find positions in sales, marketing
research, account management, insurance, advertising, merchandising or purchasing. I
believe that I will be successful in the field of marketing because I possess a number of the
skills that typical marketing careers require. Some of the characteristics of an ideal
candidate include the following: good computer and statistical skills, good communication
skills, high energy levels, leadership skills, organizational skills and high levels of
involvement in organizations. I believe that my high energy level and eagerness to meet
new people, socialize and become involved at this University has helped me prepare for
further learning experiences and a potential career after graduation. I also believe that my
most recent internship experience in marketing and sales, which I further expand on later
in this paper, as helped me grow into a stronger candidate for a postgraduate position in
marketing.
Declaring Marketing as my major has provided me with several opportunities since it
encompasses many aspects of business such as sales, advertising, research and retailing.
Given my experience this past summer with an internship that was mostly communication
and sales-based, I believe that I am more interested with advertising, retailing or possibly
even marketing research instead. My job objective is the following: To obtain a career in
the Marketing field, particularly in advertising or retail that will further enhance the
marketing skills I have learned in the classroom.
Although I am interested in possibly obtaining a career in retail or advertising, I will more
eagerly pursue a career in retail marketing. Possible entry-level positions that I am
interested in after graduation include assistant merchandising assistant and assisting
marketing coordinator. These are entry-level positions that previous graduates of the
University of Delaware Marketing program have obtained in recent years and that are
similar enough in nature to simultaneously pursue. Assuming I excel in my position and
enjoy the company I work for, it is possible that I could obtain an intermediate-term
position such as Account Executive or Marketing Coordinator. After many years of
experience and possibly further education, I could ideally obtain a long-term position such
as Brand Manager, or Product Development Specialist.
II. Market:
With my major I am interested in service industries, more specifically retail industries.
Two major companies that I am interested in interviewing with and possibly obtaining
positions with include Macy’s and Ralph Lauren Polo. I have chosen these two companies
to start my career search with because I believe that I have the style most similar to the
values and personalities that these two companies portray. Also, according to University of
Delaware’s career services website, I learned that Macy’s and Ralph Lauren are two of the
top employers of marketing majors. According to their websites, both of these companies
currently have entry-level positions available in my field of study. Both companies will be
recruiting college graduates this fall and spring semester to apply for the open positions
and to possibly be chosen for an interview.
III. Mix:
Product: This past summer I worked as a marketing intern for RDP Marketing Group,
which is a company based out of Avon, CT. RDP Group specializes in niche trade shows
and offers businesses the unique opportunity to target market consumers and industry
professionals in a particular demographic. Through their professional marketing events,
the RDP group offers an attractive and profitable showcase venue for companies’ products
and services. The specific event that I helped with was the annual Holiday Bar Buying
Trade Show, which takes place at the Javits Center in New York City. The Bar Buying
Show invites bar managers of restaurants and hotels along with liquor retailers to taste test
among thousands of different liquor distributors and wholesalers.
The main marketing strategy for the Bar Buying Show was to remind past attendees about
the upcoming show via direct word-of-mouth marketing and direct mail and to also seek
out possible new attendees that could be invited. As an intern, I was instructed to research
and strategize methods of promoting brand development, strengthen customer
relationships, assist in the event planning, and frequently update online/social media
content. Through this experience, I greatly improved my communication skills, social
media development skills and Microsoft computer skills-particularly Microsoft Excel.
As far as scholarly achievements are concerned, I have been awarded Dean’s list for the
