Goodjob.vn
1. Introduction:
Goodjob.vn is the website which helps connect recruiters and job seekers in Vietnam. The
idea of creating this website comes out when the unemployment rate in Vietnam becomes
more and more serious. On the other hand, the other sites with same function do not
receive appropriate attention from end users due to some reasons. As a result, Goodjob is a
newbie but confidence to enter this potential market.
Due to a website providing service through the Internet, electronic commerce
(e-commerce) becomes an indispensable part of business. The whole scale in management,
marketing and other business processes will be done with the support of computer systems
such as: computer integrated manufacturing systems (CIMS), customer relationship
management (CRM) and so on. The support of e-commerce for business can be seen
clearer in other parts of this plan.
2. Plan purpose
Before starting up a business, we have carefully research and analysis the market to
understand the situation. At first, we will start with three people, both investors and owners
to execute this plan. The business will be small in the beginning so we don’t hire more
staffs but do all things ourselves, from the smallest to the largest. Each person will be in
charge of one task: research market, research competitors, equip infrastructure and create
an interesting helpful website… Thus, we catch the present trend to have the most suitable
plan. Now there are many online job searching websites so we need to have distinctive
characteristics. However, the interface of the portal should be to coordinate and implement
simply, use easily, search easily and logically. This will not only make visitors feel
comfortable, reliable but it also makes speed up website access.
During making plan, we can’t avoid difficulties. Any business must be prepared carefully
to withstand pressure. We must face three main challenges: attract, retain customers and
revenue-earning service. Nowadays, the number of unemployment is quite high so the
demand to have a stable job also increase. From that, it is not too difficult to have
registered users. However, in order to get breakeven point soon, we need to attract
companies to use our services. The trick is not indispensable in online business: using SEO
effectively. Besides, the quality of services must be high and professional. In addition,
there are some other risks in finance, partner, security, and so on. We also have to predict
basic problems which can occur and then have backup plan for those.
The forecasting for investing money and revenue will be present in the financials part.
However, when the plan gets profit, the money will be dividing for the first three investors
as the same amount of the investing money.
3. Internet business issues:
Working on the Internet brings various benefits for company. However, we can’t avoid
some issues while using e-commerce. We need to address how Goodjob.vn will keep track
of these rapidly changing trends, technology and competitors.
The first issue is about competitors. There are many reputable online websites such as
jobstreet.vn, careerbuilder.vn and careerlink.vn … Our website has some solutions to
compete with them. On website, all information needs to be consistency and high reliable.
Besides, Goodjob.vn will link with Facebook, Twitter, Youtube … to create a strong
relationship with everybody. We will send them sample CVs, share job seeking experience,
news and so on. Besides, Goodjob.vn will receive opinion from visitors and then respond
quickly as soon as possible. On other way, we put a question for them debate and discuss
any issues. When using social network (Facebook, Twitter…), it is easy to exceed the limit
and interfere other people life. We won’t post information or “tag” anybody without their
permission. From doing that and interacting continuously will help both employers and job
seekers feel completely safe.
Secondly, we also need to understand about communicate channels that we use. Each
social network has some small different about rules and forms. For example, messages on
Twitter should be brief and concise. We can post up to six times per day. This interaction is
two ways which means users interact with other people, share link and helpful information.
On other hand, people may feel overwhelmed with Facebook. Therefore, we won’t “spam”
them by sending the same information on all the social networks that should be modified
to suit the nature of the network. In addition, we always update new trend to be suitable
with visitors. “Which is the hottest major? What employers need from employees? etc.”
are the questions we have to answer every day.
Finally, technology change day by day. Thus, at the beginning, we should equip developed
accessories with technology knowledge. For example, there are more and more people
decide to buy a smart phone. We can offer them an application for these operating systems
to reach more customers. Besides, not only study from competitors, we should read all idea
receiving from visitors. It is not only simple, not too modern but also very helpful. Every
month or quarter, we design a survey for users. Based on that, Goodjob.vn is both
improved and developed by the way of increasing level of user satisfaction.
4. Executive summary:
The business was prepared in late 2013 and will start up in 2014. The plan is about
creating a website so that the whole work is so simple but requires being good at
computing. There are countless tangible benefits that occur because of e-commerce. The
first benefit can be seen is labor efficiency. There are many programs and systems support
the work. The calculation, managing information… are done by the machinery will reduce
errors and save more time and energy. The second benefit is reaching a huge number of
customers. With the development of Internet nowadays, we are closer to every customers
than ever. Moreover, the cost will be lower. The investment for small business is around
300,000,000 VND due to reduction in cost of goods, salary… However, the cost of
upgrading service, software and hardware when expand the business should be considered
carefully.
5. Business description:
Goodjob.vn is a website which helps connect recruiters and job seekers. Not only can the
website shorten the time of searching and recruiting for companies but it also helps job
seekers find more job opportunities easily and electronically.
If visitor is an employer, Goodjob.vn can support the process of posting an e-bulletin about
vacancies and searching for suitable applicants. The website facilitates the searching
process by categorizing candidates’ profile on the basis of job title, industry, career level,
location and resume updated. With advanced search options, recruiters even can search for
resumes based on criteria such as qualification, experience, language, salary, age, gender,
marital status. On the industry basis, Goodjob.vn covers all major sectors ranging from
sales/marketing, engineering, accounting/ finance to education and training.
If visitor is a job seeker, Goodjob.vn enables them to find their dream job among
thousands of vacancies from top companies. More importantly, Goodjob.vn assists them to
create well-organized resumes, save jobs and update their resumes on a regular basis.
What distinguishes Goodjob.vn from other similar companies are:
· Chains of focused seminars for job seekers: Those seminars concentrate on only one job
like Auditing or Financial Analyzing, etc. The frame of each seminar includes 3 main
parts. The first one answers such questions as how the supply and demand for this job are
in the present and 5 years’ time and contains research and statistics from specialists so that
attendants can have an overview of competition level in that labor market. In the second
part, attendants have the chance to meet and talk to people currently working in the
position similar to what they are applying for. For example, a seminar about auditing job
gives audience chances to hear sharing from experienced auditors of KPMG, E&Y, PwC,
Deloitte. Last but not least, audiences are given a real assignment or test at the end of the
seminar to assess their ability and qualifications required for the job. Those specific
seminars will be very useful for job seekers especially entry level ones.
Collaboration with universities and training centers: Goodjob.vn cooperates with
universities and training centers to market their extensive training courses on FIA, CAT,
ACCA, CPA, CFA, English courses(TOEIC, TOEFL, IELTS), entrepreneurship sessions
and so on. Consultation will be given to job seekers based on their major and career
orientation. If demand for further education arises, Goodjob.vn will introduce those job
seekers to a suitable academy or center.
Job referrals are sent to job seekers right after they sign up and even have not created their
own CV. Job alerts are sent to job seekers via email on a regular basis.
feedback@goodjob.vn is available to receive complaints about any process or service
package.
For employers:
Steps to post a job vacancy on Goodjob.vn
Contact service account manager at +84 4 3685 4099 or send an email to
jobposting@goodjob.vn to be consulted about the most suitable service package for
employer’s needs
When employer has already chosen the package, made payments and confirmed about the
payment, employer will receive information about an account through which he or she can
