DO, THANH
MARKETING PLAN
For ML Backpacks
Do
2
TABLE OF CONTENTS
I. Executive summary …………………………………………………………………………………………… 2
II. Marketing objectives …………………………………………….. Error! Bookmark not defined.
III. Product features ……………………………………………………………………………………………… 2
IV.Situational Analysis …………………………………………………………………………………………. 3
V. Strategies and tactics ……………………………………………………………………………………….. 3
VI. Financials ………………………………………………………………………………………………………. 6
VII. Implementaion, evaluate, and control ………………………………………………………………. 6
ABOUT OUR COMPANY
The name of our company is ML Backpack Company Ltd. We compute a backpack
model on Connect simulation before launching the product in the market. Our backpack
is made of eco-friendly material. Our main target customers are university students.
Primarily we are testing to sell our first type of backpack- simple, eco-friendly, and
affordable.
