Marketing Strategy for BOP or LDC’s.
As a junior board member, it is with gratitude I express your willingness to take
notice of my marketing plan for the Bottom of the Pyramid Companies. Primarily, I
would like to strategically ask these questions to successfully move forward with
our marketing goals for the company. Hypothetically in a South Asian or Sub-
Saharan country : What price would we sell our personal hygiene items? At
what price point would we sell our produce? What price point would we well our
home goods? Specifically, when it comes to items like hygiene, personal goods, and
soap, will be marketing at the same consumer quality of something that could be
found in their local county or village? Will we sell our American-owned products,
but with less ingredients or half the nutrition? Should we only sell the generic brand
quality? If we as a company will be delivering any type of quality what price points
will we be offering our customers? Which items will be priced for $0.05-$0.15?
Which types of items will be priced for $0.15-$0.35, $0.35-0.45,$0.45-$0.60,and so
forth? How are we going to transfer what we know from our Tier 1 Markets and still
willing to take part in new advances.