Harold C Scott Jr
Professor Cavusgil
MKT 330 W2
12-3-2019
Scott1
Written Exercise
1. A. The three environmental forces that have led to the challenges facing large, dominant
food companies such as Kraft Heinz are Social, Economic and Competition.
B. Economic/ Social factors are displayed in the following. As Kraft hired a sales team to
help sale their products but sadly, it did not prove effective. This is proven by the fact
that their sales declined on their big seller, cheese. Kraft also said it would slash its
brands as well as the Oscar Mayer brands by $15.4 billion. Though the company did this
to move toward healthier food options, it failed to do so. Kraft has laid off a large amount
