According to NPD Group, the iPod has 92.7% market share in the MP3 player market.
Incredibly, the closest competitor struggles with a mere 3% of the market.
With a simple-to-use operating system that is truly intuitive, and small ear-bud headphones
that could be considered the best on the market, the iPod is far and away not only the
market leader but also the market favorite.
Apple doesnt win because it has a product that no one can copy. Indeed, Dells DJ,
Creatives RIO and other MP3 players are arguably very similar in features. Industry
watchers also see a challenge to the iPods dominance with cellular phones that play MP3
files.
While competitive devices swarm into the marketplace, Apple will keep winning in the
marketplace because the iPod captures our imagination. It brings the universality of music
into a compact device thats so easy to usethe owners manual can be thrown in the trash.
This year alone, according to the Apple Insider, Apple is challenging its retailers to move
over 100,000 iPods a week!
Two simple examples, the Paper Pro Stapler and the red-hot iPod, prove that Product can
still win in the marketplace.
Promotion
Love him or hate him, theres probably no one on the planet better at promotion than
Donald Trump. Whether its blatant and shameless self-promotion, or promotion for his
hotels, casinos or golf courses, Trump has mastered the art of public relations, branding
and personal selling.
If you ever visit New York City, you cant get away from Trump. As you tour the city youll
run into Trump Tower, Trump Park Avenue and Trump World Tower, just to name a few.
Every Trump property has his name prominently displayedbranded, if you willon the front
of every building. Taxi cabs across NYC show the face of Trump and his NBC television
show, “The Apprentice.”
Even if you dont tour NYC, Trumps empire is ubiquitous. Theres now Trump Ice bottled
water, Trump tailored suits and five books on how to think like Trump and become a
billionaire. And its impossible to forget: two words that have been etched into our
collective psyche from “The Apprentice””Youre fired.”
Trump critics keep wondering when the populace will tire of his endless self-promotion.
Perhaps in the near future the Trump brand will reach the point of saturation, but its not
there yet. Anything with the Trump name sells. In Florida, the Trump Tower Tampa
condominium highrise had 70% of its units sold a month before the sales office even
