Marketing Mix for Shampoo
The marketing mix product for shampoo considers how shampoo is packaged,
distributed, promoted, and priced. Shampoo is made to fit each individual consumer’s
preferences. The industry overall decides what types of shampoo to produce by the consumer’s
preference on the way they want their hair to smell, look and feel. Over time the industry is
attempting to guide consumers into being responsible for the care and attractiveness of their hair.
Shampoo comes in a variety of types to choose from. There is shampoo for dry hair, normal hair,
and oily hair. They make dandruff shampoo and even shampoo for colored hair. Throughout time
shampoo has revolutionized the industry from becoming a product of purity to a product that
encourages health and beauty.
Shampoo packaging is intended to catch the eye of the shopper and must stand out on the
