ASSIGNMENT
Submitted by: Rana Arslan Amir
Submitted to: Mam Rauza waheed
Roll No: 13027
Standard: MBA 6th Semester (Evening)
Topic: Market Segmentation
NATIONAL UNIVERSITY OF MODERN LANGUAGES, ISLAMABAD
MARKET SEGMENTATION
Recently, I launch a Cab service transport. So, finally we applying market segmentation on Cab
service.
Geographic segmentation
In geographical segmentation should be Dividing a market into different geographical units, such
as nations, states, regions, counties, cities, or even neighbourhoods.
1. Country
In global world, we targeted on Pakistan and India.
2. Country Region
In Pakistan, we targeted Punjab, Sindh Province.
