A Green Alternative Marketing Mix
A Green Alternative first opened its door to medical marijuana patients in 2012. Co-founder Zach
Lazarus, had a vision of making meical canabis more accessible to patients in San Diego. Between 2012,
and 2017, more strains have been developed offering a variety of benefits to help patients who suffer
from arthritis, chronic pain, fibromyalgia, glaucoma, MS, cancer, and nausea.
In recent years with the legalization of recreational marijuana use in California, A Green Alternative
has taken on many new customers and expanded into a booming delivery service. Today the process is
streamlined and getting new customers every day.
Product
• A green alternative provides costumers with a variety of medical marijuana for all sorts
of needs. The non-profit company serve recreational customers as well as medical
patients who are under physician’s care. The medical marijuana patients suffer from
many illnesses such as arthritis, chronic pain, fibromyalgia, glaucoma, MS, cancer and
nausea.
• Banana OG is a hybrid strain and has a reputation of leaving those who over-imbibe in a
