Marketing management concepts and issues discussed in the given articles
The main purpose of this discussion is to attempt to review the articles provided and understand,
analyze the various marketing management concepts and issues discussed in these articles.
Marketing in the age of Alexa: Dawar, N. & Bendle, N.
The article explains about the transformation of marketing in few decades with the help of smart
assistants like Alexa. They will be the next-gen artificial intelligence platform which will allow companies
to sell their products to the customers at a satisfactory note. This would turn out to be an emerging
marketing concept which would help people to have their routine needs to be satisfied without much
research without interrupting the flow and helping them out in making complex decisions.
The main issues with this emerging marketing concept would be that companies will be likely in a
market positioning fight where they instead of pleasing their customers with all the promotions they
need to shift their focus on influencing the artificial intelligence to get a better market position and to
sell their products a be a pioneer in the market.
The ultimate marketing machine: De Swann Arons, M.; van den Driest, F.; Weed, K.
The article portrays the current marketing concepts, the extent to which information technological tools
are being used for marketing and that most of the companies are stuck with old marketing strategies.
Within a decade, with the advent of the rapidly growing information technology field and the tools it
