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English 110
25 March 2008
Career in Marketing Management
Marketing management is the process of marketing while managing people below you.
There are many different parts to this career. This paper will explain what marketing
management is all about. What a marketing manager does is tells what types of skills and
personality traits are needed for this field. The education and the experience that is needed
to help get the job. I will explain the basics needed for this career and talk about the job
outlook as a whole.
What does a marketing manager do Mncareers asks, "Marketing managers develop
marketing plans to sell products or services. Research and analyze audiences and products.
Create budgets and supervise staff"“ (86). A marketing manager deals with many different
people as Lisa Kleis explains she works with masons, carpenters, homeowners, designers,
architects; this is a good example of how many people a person in this field has to interact
with. Hours are never certain because of the changes in the supply and demand. Also, what
you are trying to promote is never certain because of changes in the market demand. Here
is an example from Claudia Deutsch story on Waste Managements marketing strategy,
"Advertising on sitcoms and reality television is generally not considered the way to reach
that unusually aware group, so Waste Management has been running its commercials on
news, sports shows, on educational channels like the Discovery Channel, and the History
Channel."“ Through this article it talks about what Waste Management has to do. This is
only part of a marketing manager.
