MARKETING MANAGEMENT- I
MKTM503
Submitted By: T. MANI SANDEEP
Registration no.: 12106486
In partial fulfilment for the requirements of the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (TALENTEDGE)
“Mittal School of Business”
LOVELY PROFESSIONAL UNIVERSITY
Phagwara, Punjab
Course Code: MKTM503 Course Title: Marketing Management-I
Course Instructor: Dr. Muramalla Venkata Academic Task No.: 1
Academic Task Title: Analysis on Hewlett Packard
Date of Allotment: 16/09/2021 Date of submission: 10/10/2021
Student’s Name and Roll no: T. MANI SANDEEP – A23
Student’s Reg. no: 12106486
Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by
students as specified at the time of assigning the task by the instructor)
Learning Outcomes: Students will be able to describe and classify various finance functions.
Declaration:
I declare that this Assignment is our individual work. We have not copied it from any other
student’s work or from any other source except where due acknowledgement is made explicitly in
the text, nor has any part been written for me by any other person.
Evaluator’s comments (For Instructor’s use only)
Evaluator’s Signature and Date:
Marks Obtained: _____________________________________________ Marks: 30
General Observations
Suggestions for Improvement
Best part of assignment
INTRODUCTION
HP (Hewlett-Packard) is a multinational corporation that sells hardware, software, and related
business services.
PCs and other computing devices, enterprise and industry standard servers, storage devices,
networking products, software, printers, scanners, plotters, and other imaging products are all part
of the HP product line. The company introduced handheld calculators, the first commercially
distributed data processing system, LaserJet printers, and the Explicitly Parallel Instruction
Computing (EPIC) architecture (in collaboration with Intel).
The HP, a set of values designed to foster innovation, respect for individuals, and value for
customers, encapsulates the company’s corporate culture.
HP was founded in 1939 by Stanford University Engineering graduates William R. Hewlett and
David Packard and is widely regarded as the first garage start-up. Bill and Dave (as they were
known within the company) began by manufacturing audio oscillators in a single-car garage. The
garage was designated a California State Historical Landmark in 1989 and is regarded as Silicon
Valley’s birthplace. The headquarters of the company are in Palo Alto, California.
HP announced in October 2014 that it would separate its PC and printers’ business from its
enterprise products and services business, forming HP, Inc. and Hewlett-Packard Enterprise.
Evolution of HP
In 1939, Bill Hewlett and Dave Packard (hence the HP) founded Hewlett-Packard. A coin flip was
used to determine whether the company name should be Packard-Hewlett or Hewlett-Packard.
Despite winning the coin toss, Dave Packard chose Hewlett-Packard as the name. Their initial
capital investment was $538, and their first product was an audio oscillator. They were
“discovered” while working out in Palo Alto, CA, by Walt Disney himself, who purchased several
of their audio oscillators for the very famous Disney animated feature, Fantasia.
HP did not invent the ink jet printer, and no single manufacturer can lay claim to being the true
inventor. The shift to printers was caused more by changing tides in the ever-competitive business
world than anything else. They first started researching inkjet technology in 1978. The models
available at the time were quite large and were not really intended for document printing. HP began
producing inkjet and laser printers for offices in 1984. The HP Think Jet was the company’s first
model. The Think Jet outperformed everything else on the market at the time, especially in terms of
cost and print quality. In 1990, the company shifted its focus to the consumer, developing PCs and
printers with them in mind.
For the most part, HP’s dominance in printing has continued to this day, but with competition
increasing, HP is at a crossroads with printers versus PCs. They have, however, established
themselves as industry leaders in terms of quality, dependability, and affordability. The garage
where it all began is still standing today and has been designated as a historic landmark in the state
of California (Historic Landmark No. 976) and has been dubbed the “Birthplace of Silicon Valley.”
FEATURES
Developing and Manufacturing computing
Data Storage
Networking Hardware
Designing Software and Delivering Services
MISSION
HP’s mission is to invent technologies and services that promote corporate values, provide
societal benefit, and improve the lives of consumers – with a focus on influencing as many
people as possible.
SEGMENT OF CUSTOMERS
Consumers, small and medium-sized businesses (SMBs), and large enterprises, including
organizations in the education, health, and government sectors, are among its customer
