Marketing management is the act of choosing and targeting different markets and
creating good relationships with them, regarding the resources of the company.
The marketing managers are the responsible for directing and entering a company to
different markets by setting a marketing plans and strategies based on information
allocated by studying the markets and defining the needs and wants of customers and
come up with products that satisfy the needs of customers and gain the market.
According to Richard Branson, the founder and owner of Virgin Company, one of the
richest and famous entrepreneurs in the United Kingdom and worldwide, “A business
has to be involving, it has to be fun and it has to exercise your creative instinct”.
In marketing we almost use the four P’s, (product, price, promotion, place), these four
P’s represent a convenient way to summarize the main factors involved in any marketing
strategy.
Often, marketing strategy will evaluate a marketing plan in order to specify how able the
company to implement the strategy decided and meet the business objectives.
The purposes of marketing plan to help you state your vision, mission and values, it
needs to include your marketing budget, marketing strategy and the advertising plan you
