Case Analysis 4
TruCar.in Finding a position in an Emerging Online Market
Marketing Management
Dr.Vonda Moore
University of Cumberlands
Samyucktha Kadiresan
Dinesh Kumar Kannabiran Vasudevan
Rajashekar Thirisham
Sai Kavya Sirivolu
Vijay Vuyyuru
Introduction
TruCar.in is an online car portal which helps consumers in searching, evaluating the suitable car
that fits their budgets and needs. This also connects with deals who offer discounts and free
services. Their key value proposition is their transparency and consumer-friendly process. They
valued customer’s privacy and transparency. TruCar would only share consumer’s information
