6 5.Marketing implementation
Develop an action plan that shows for each strategy element:
What will be done?(marketing activity)
We will develop a sales promotion and propaganda promo. No one can deny the fact that
action plan is very important to our daily life. It is obvious that, we must make a action
plan to break new market. At first, we will lower our product’s price and offer high-quality
service. As a result, on the one hand, we can consolidate old customers. On the other hand,
we also can attract new customers. Second, we should provide perfect after-sales service
and comprehensive exchange business. Our company need to take appropriate measures
and methods to carry out marketing activities.
When will it be done?(target completion date)
In the near future, our company is going to held a press conference to promote our new
product during the National Day. In the end of the year, our company will held a this year’s
biggest preferential promotional activity, in order to feedback benefit to new and old
customers. Our company will have a bargain sale in the promotion campaign.
Who will do it?(responsibility)
Our company’s CEO was placed in charge of the promotion campaign. The supervisor
prescribed the steps in which sales must be filled out. Everyone in our company all must
give their whole attention to our sales promotion and propaganda promo.
How much will it cost?(expenditure)
In my opinion, we must cost saving to reduce our company’s fiscal expenditure. As far as
we know, our company ‘s all-in cost must be control on a small scale. The upper limit
