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2nd Semester 2020 2021
FINAL EXAMINATION
Time allowed: 2 HOURS
Course : Consumer Experience – MK311E
Instructors : Dr. Claire-Lise ACKERMANN, Mme Helene ALLARD, Mme Noemie
DESPREZ, Dr. Sheila MATSON-BARKAT (Module Coordinator), Mme Laure SUSTANDAL, Mme
Naghmeh Sheibani
STUDENTS INSTRUCTIONS
Answer
Answer in English
Appendix
No
INTENDED LEARNING OUTCOMES (ILOs) TESTED BY THE EXAM
1. Explore the customer journey and value concepts.
2. Build an engaging customer experience focused marketing mix for a brand or product around
the 4A framework: Acceptance, Awareness, Accessibility and Affordability.
4. Find creative solutions which create value for customers which capturing value for the
company and the brand.
5. Explore positive solutions and consider how that can adapt to the product you are developing.
100 MARKS IN TOTAL, AWARDED ACCORDING TO THE FOLLOWING TABLE:
Question 1
20 points
Question 2
20 points
Question 3
30 points
Question 4
30 points
Total
100 points
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FINAL EXAMINATION
CONSUMER EXPERIENCE – MK311E
Read the extract from the VIBA website below and answer
ALL the questions.
VIBA_EX – GIMAT Liquid Monitoring
The new device that reliably removes viruses and bacteria
The corona pandemic has literally kept the world’s population on its toes for many
months. Especially in closed rooms the spread and contagion risks are particularly
present.
