Introduction to Marketing – MKTG 2201
Chapter 3
Marketing Environment HW
1. Consider the macro and micro trends affecting the business of providing
undergraduate education. Give an example of a current trend that will
impact Northeastern for each factor in the tables.
Micro Factors
Impact on Undergraduate
Education
Nature of the
Organization/company
In order for operations to work well in Northeastern, all
departments need to work together and cooperate with
each other. For example, Northeastern offers the Co-op
program where students can have working experience
while still being a college student. The Co-op coordinators
must communicate with each other and with the students
to help make the Co-op process easier and make sure
every student that is set to work at a certain cycle gets a
job.
Suppliers
Suppliers are really important because they are the ones
responsible to make sure that the resources that the
company needs are delivered in time. For example, the
bookstore suppliers need to make sure that the textbooks,
resources needed for all college courses are delivered in
time to the University so that students can acquire them
before their classes.
Intermediaries
The intermediaries are essential to promote and sell the
Northeastern has a relationship with the insurance
company Blue Cross Blue Shield. This company helps
Boston and make sure they have medical care.
Northeastern may lose students that choose other schools
that offer financial aid for international students or offer
better professors in certain fields.
have.
