Making A Marketing Strategy Based On Customer Value
Why Value Based Strategy….?
Ultimately, value is the key element in any marketing strategy. The
only reason customers will buy from you is because they think you
can provide them with value.
To provide customers with the value they need, you must apply the
concept of “Marketing Management” ……. which is the art and
science in implementing marketing.
Marketing management is concerned with to main questions:
•Who will we serve?
•What will we serve them?