Jaagriti Sharma
Marketing Principles and Concepts
Chapter 18
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Chapter 18: Advertising, Sales Promotion, Behavior
also relates to
Chapter 6: Consumer Behavior
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Article Title:
“Brands Erode Black Friday Strategies with Early Advertising.” Posted December 3, 2015 PST.
Accessed December 6, 2015. Available at: http://www.mediapost.com/publications/article/
263999/brands-erode-black-friday-strategies-with-early-ad.html
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“Brands Erode Black Friday Strategies With Early Advertising” by Laurie Sullivan, is a
recent article published on Media Daily News. In this article, Sullivan discusses the changes and
and efficiency of Black Friday advertising in this years market. Every year, brands use a
