Corey Ng
Marketing 333
Professor Carder
12 October 2014
Coca Cola and Its Benefits to Packaging
Coca Cola is a product that specifies on its packaging and uses it to promote its product
and uses it to produce more sales. Coca Cola wants their consumers to know that they are trying
to make the world a better place by being greener and supporting recycling. They have reduced
all the cans and glasses of coca cola in size and the reduced the material used to make it therefore
to save aluminum that is being wasted and will be easily recycled. Coca Cola calls this the
sustainable packaging. Coca Cola believes in using consumers as their advertising method as
well and they started a new packaging campaign where each bottle of coca cola has a random
name on it, and cans have common names a person calls their friend like: bestie, wingman,
buddie, etc. Their goal by doing this is giving each bottle and can its own brand personality.
This share a coke campaign gets people talking about the company and how they want to get it
it is in a way where it intrigues most consumers and will make them want to buy the product.