Marketing Case (Makerbot & Starbucks)

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I N TE ROFFICE MEM O R AN D U M
TO: BRE PETTIS, CEO, MAKERBOT
FROM: XXXXXXX, MARKETING ANANLYST, MAKERBOT
SUBJECT: DEVELOP PROFESIONAL MARKET AND PRODUCTION MARKET
DATE:
Dear Bre Pettis,
Due to the threat of the new entrants in the customers market and the need to increase the market share of
our company, this memorandum is to propose our company develop professional market and production
market. This will increase the profit and market share of the company.
Our company has good profit market and market share in the Consumers’ market. We differentiate our
product from others by the available open-source hardware and software, which makes the user join in the
product improving process. This proves to be successful because we can see from the timeline of
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