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Marketing at Nike
Patrick R. Samaha
College of Staten Island
Professor Paul Zammit
MGT 100
October 18, 2016
Patrick R. Samaha
MGT 100
Professor Paul Zammit
October 18, 2016
Marketing at Nike
For years we have seen Nike, one of the biggest and most profitable shoe and apparel
company on the planet, dominate the market by their simple yet exquisite form of marketing
strategy that they portray. Nike consistently gains praise as being the most popular company in
stores nationwide. Although the competition is tough amongst the sports apparel market with
Adidas and Under Armor right behind their back they still remain the best of the best at what
they do. Nike has a simple and pure form of marketing that contains the way they use the
