Marketing 2210
Unit 3 Assignment
Eby-Brown
1. Visit the web site of Eby-Brown, a wholesaler/distributor of consumer convenience goods.
(www.eby-brown.com) Use the channel functions described in your text to help demonstrate
how Eby-Brown adds value to both their suppliers and retailers.
Eby-Brown is a convenience industry distributer who o*ers the best in line competitive prices for
their products. Their business would use a marketing channel where the help make a product or service
available for consumption and use by other businesses and customers. The company Eby-Brown would
be a marketing intermediary and are able to transform the large assortment of products made by the
producers to give directly to the customer or retailers. This type of arrangement is known as a
multichannel distribution system because yes the producer can deal to the distributors, Eby-Brown in
this case, or even straight to the retailers. Eby-Brown proves their excellence by looking at their website I
can see that they are trying to o*er the best products they can to their retailers and get the best
