Subject: Marketing Applications
Questions:
3. Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea-a mint
and lemon herbal tea. How should it go about creating excitement using various social and
mobile media tools?
4. If you were marketing a new running shoe, what sort of mobile applications might enhance
your marketing efforts?
Responses:
3. Supposing an herbal tea company named “Tea4Life” introduced a new product called Mint-
Enhanced Tea, a unique product flavor of a mint and lemon herbal combined tea. I would create
excitement by using various social channels such as Instagram, Facebook, Twitter, and
YouTube. I would start a social and mobile campaign called “#WhyTea,” utilizing a custom
hashtag to spread the message.
Incorporating the 4E Framework of digital marketing, I would create excitement by creating a
call to action for all tea lovers, asking them to share pictures, stories, and videos of how they
incorporate herbal tea in their daily lives. I would recommend that the company create a contest
motivating people to share their stories. The contest would include a complimentary one-year
supply of herbal teas from the company, among other great related prizes, to benefit the company
