This will focusing on primary and secondary targeted
group. Also, SWOT analysis have been used to
analyst internal and external factors that possibly
eect Aplus educa on. Lastly, several marke ng
strategies have been discussed to approach Thais in
Melbourne.
Aplus
Education
Table of Contents
Aplus Education
1
Business plan APLUS education group (Thai market)
Target group
The primary targeted segment for APLUS educa on is Thais worker who have temporary visa
(working visa) and have been wan ng to apply for Permanent resident (PR) in Australia. Therefore, Aplus
provides a good opportunity for Thais worker to take a prepara on course for IELTS and PTE. However,
this group of customer usually has limited available me due to their part me job and they are o.en
very concerned about prices. In order to approach this segment, APLUs might need to consider several
price strategies such as promo on (packaging), sales price, free trials and be able to provide a /exible
me table for customer in this segment.
The secondary consumer segment being targeted is university student, fresh men, who have not
fully adapted to new environment in university and need academic helps. In order to approach this
segment, Aplus might need to consider hiring Thais tutor (senior Thais student) and approach through
universi es’ Thai community (more detail will be discuss later on). Lastly, the customer segment being
Aplus Education
