Executive summary
This report discuss Tesco’s Strategic marketing plan with one year tactical
plan, Tesco is one of the largest retail super market in UK. Suffering financial
crises and eroding profits due to loss of market share. This report
recommends multiple new strategies that can help Tesco to get out from
crises.This marketing plan assesses all important aspect that effects Tesco
internal and external environment.
Method of analysis includes situation analysis and fact finding; In
situation analysis, PEST too is used to assess Tesco’s external environment
where it is operating. Any political or socio/eco issues may affect its
operations. Then assess Tesco’s competitors who they are and their core
strength that can give Tesco tough completion in retail industry during
analysis it was concluded that Lidle and aldiwere growing too much fast on
the expense of Tesco as Tesco is losingmarket. Porter’s five forces were uses
to assess competitive analysis. SWOT analysis descries that Tesco still has
many opportunities and strengths to revive its brand position but facing
weakness as well, it was recommended that Tesco should convert its threats
