DISTRIBUTION STRATEGIES
Gardenia Bakeries is a Malaysian company and its products are available in every
minimarket , supermarket and hypermarket of Malaysia. The company makes fresh products in
the factory, and then they get distributed to markets and shops without delay. The success of
Gardenia’s sales is because of its value distribution system. The products are readily available
to the people from the conveniece stores, glocery shops and markets.
Here in Malaysia , Gardenia have the capability of producing of 700 million loaves,
cakes, bunshence makes them as the largest wholesale bakery in South East
Asia.(Bakery,2014). The demand for the Gardenia have been increased abruptly and the results
for this, they have open small warehouse across the country. Day by day basis fresh loaves are
being made and stored in the main warehouse in Shah Alam. Then, early in the morning, the
breads will be sent to small warehouses.These small warehouses will store breads in the early
