MARKETING
1. 5% fill in and 5% above
5% fill in is the little things that can be added to a product or service to make it better. 5% above
is exceeding your expectations.
2. What is a sustainable competitive advantage?
-Consistency
-Brand awareness
-Brand loyalty
-Distribution
–“share of the mind”
-Personal Identity
3. What does “the moat” refer to?
