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Module 9 Assignment: Public Relations and IMC Plan Evaluation
Name: Estefania Leyva
Date: 28/04/2019
Course Number and Title: MRKT-4506D-2,Multicultural Mktg Comm.2019 Spring
Walden University:
Public Relations professionals help a business or individual cultivate a positive
reputation with the public through various unpaid or earned communications, including
traditional media, social media, and in-person engagements (Forsey, 2018). The way I
plan to include public relations in my Integrated Marketing Communications plan to
meet the objective of the brand and product is gonna be through two strategies.
The first one is going to be directly with our clients, for example, when someone
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