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Surname 1
Name
Title
Subject
Date Marketing Strategy
This paper analyzes the three business ideas available to a group of friends who have no
knowledge of which business to venture into. The information provided is purely based on
factual considerations that may influence the decision making process. The main businesses
considered are a franchise business for cleaning services and a restaurant/bakery business. The
third option is the idea of doing nothing and losing on investments.
ALTERNATIVE A: The Maid’s Franchise
Data and facts
• Cleaning business is one of the booming business that one can think of starting.
• The cleaning business offers opportunities in both residential and commercial
environments.
• The choice of customers you choose to serve will determine the necessary equipment for
your business, the fees you can charge per service delivered, and the nature of services
you will be offering.
• The business requirements are shared almost equally between the client and service
provider. For instance, some cleaning equipment are readily available at the client
premises so the service providers only take with them what has not yet been provided.
• Commercial clients includes; Organization offices, hospitals, schools, airports, hotels and
restaurants.
• Serving residential clients involve offering cleaning services in people’s homes and
residences under their watch.
• The market for cleaning services is continuously widening as most people and
organizations get busy and bored of doing their own laundry.
• In the cleaning business, one can take up as many contracts with different organizations
as possible, provided that they have enough labor supply (smallstarter 2).
Secondary research
• Start-up costs are relatively low since one only need the most basic cleaning equipment
and passion for entrepreneurship.
• Commercial clients offer a more stable source of income since they need daily cleaning
services as compared to the residential clients who maybe needing cleaning services once
or twice every week.
• Running the business ensures flexibility as customers are only served at specific hours of
the day. One can easily find time for family and passion.
• Most organizations, schools and even homes prefer hiring or outsourcing for cleaning
services.
• Most of these organizations choose cleaners based on skills and experience, service fee,
and most important trust.
• Competition for the business is also scaling higher as many people venture into the
business.
Surname 2
Expected results
• One can decide on residential clients if they are targeting a wide range of clients and
still become successful. Otherwise, Commercial clients offers a better opportunity to earn
more profits and succeed much faster.
•
ALTERNATIVE B: Restaurant or Bakery Business
Data and facts
• The type of restaurant or bakery greatly depends on the cultural settings and the
expectations as defined by the area of operation.
• Start-up capital is relatively huge due to the many fixed costs involved. For instance;
utility costs, rent and licensing.
• Owners contribute 99% of the requirements for a successful sale, while the client
contributes only 1%.
• 60% of restaurant or bakery businesses fail or change hands in the first three years of
business (Kanaparthi 1).
• The strategic position of the business determines the range of customers expected for
your business.
• Roles and skills of each business partner affects the profitability of the business.
• This is a cooking and serving business. Therefore, professionalism is key to making tasty
foods and maintaining food hygiene.
• The business has many risks of losing customers when they do not get the food and
