Marketing 300 – Pricing

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Kasemteerasomboon 1
Pricing
Purivit Kasemteerasomboom
August 17 2014
City University of Seattle
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Kasemteerasomboon 2
Introduction
In order to be more successful in the launch of Jacked-Up in Vietnam market, an exact
and effective pricing and distributing strategy must be carefully considered. In this segment, a
strategy for pricing and distributing will be made concerning the existing situation of drinking
market of Vietnam. With the analysis given, a suitable strategy would be selected.
Pricing
New-Product Pricing Strategy
As in theory, there are two main pricing strategies that can be applied for a new product,
which are:
Penetration Pricing: The introductory stage of a new product's life cycle means
accepting a lower profit margin and to price relatively low. Such a strategy should generate
greater sales and establish the new product in the market more quickly.
Skimming Pricing: This strategy involves the top part of the demand curve. The
price is set relatively high to generate a high profit margin, and sales are limited to those buyers
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