To define environmental scanning as “a kind of radar to scan the world
systematically and signal the new, the unexpected, the major and the minor” in this
study of the information gathering practices of managers, defined scanning as the
systematic collection of external information to (1) lessen the randomness of
information flowing into the organization and (2) provide early warnings for
managers of changing external conditions.
Sport Utility vehicles are faced with an increasing number of vehicle features and
options, which complicate their choices. Automotive safety information is plentiful
and available from many sources, though it is sometimes difficult to interpret and
not always easy to access. Moreover, car purchase decisions often involve difficult
trade-offs, such as those between price, intended use, reliability, and safety. Thus,
consumers could benefit from better comparative information to help simplify their
