Marketing 1MP sub comp 1Your Name

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MP sub comp #1 Your Name: LaTonya Cunningham-Grant

1. SWOT

SWOT analysis See page 38 of PF 2016. Use a grid, graphic quadrant or linear paragraph

format to describe the SWO and T.

Please make sure that the SWO and T sections are clearly labeled.

Often times (80 percent of the time) you can obtain this information from the Internet especially

for a nationally known product or organization. If you use information obtained from another

source for the environmental analysis section make sure you cite it. Please consult with the

campus librarian.

Use the header “SWOT Analysis for NAME OF COMPANY.

SWOT Analysis for Uber

Strengths

• Convenient for drivers and clients

• Low operational cost

• Easy to use mobile application

• Little competition

• High standard of service

Weaknesses

• Product can easily be imitated

• High vehicle operations

• Client privacy concerns

• Low brand loyalty

• Low driver earnings

Opportunities

• Market is open for exploitation

• Competitive prices compared to

traditional cabs/taxis

• Increasing drivers equal less wait

times

• Progressive company value

• Client dissatisfaction with cabs

Threats

• Legal issues with local authority

• New legal regulations

• Frauds and scandals increasing

• Emerging competitors

• Low profit margins for drivers

2. SIX EXTERNAL ENVIRONMENTAL FACTORS ANALYSIS FOR YOUR PRODUCT (NOT

THE COMPANY)

See Chapter 3 PF 2016.

Include your analysis of the six forces of the marketing environment: 1.) Competitive 2.)

Economic 3.) Legal regulatory 4.) Political 5.) Socio cultural 6.) Technological

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Include a paragraph for each force with a sub header that labels the force.

Often times (80 percent of the time) you can obtain this information from the Internet especially

for a nationally known organization. If you use information obtained from another source for the

environmental analysis section make sure you cite it.

Please consult with the campus librarian.

Use the header “Environmental Analysis” and include the six sub headers for each

environmental force.

External Environmental Analysis

Forces of the marketing environment:

• Competitive Forces: Ubers transportation network company has become

undeniably the industry leader even with its fierce completion. Although cabs are

its biggest competitor, competitors like Lyft and Side car have a very similar

business model and service the same locations. The biggest advantage Uber

has is its large capital compared to its competitors. But, because Ubers product

can easily be duplicated, loss of profit and revenue is foreseen.

• Economic Forces: Ubers pay to ride product has proven to be very profitable.

Their product has been widely accepted by consumers around the world as they

focus on demand factors such as disposable income, price, special events and