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MP sub comp #1 Your Name: LaTonya Cunningham-Grant
1. SWOT
SWOT analysis See page 38 of PF 2016. Use a grid, graphic quadrant or linear paragraph
format to describe the SWO and T.
Please make sure that the SWO and T sections are clearly labeled.
Often times (80 percent of the time) you can obtain this information from the Internet especially
for a nationally known product or organization. If you use information obtained from another
source for the environmental analysis section make sure you cite it. Please consult with the
campus librarian.
Use the header “SWOT Analysis for NAME OF COMPANY.
SWOT Analysis for Uber
Strengths
• Convenient for drivers and clients
• Low operational cost
• Easy to use mobile application
• Little competition
• High standard of service
Weaknesses
• Product can easily be imitated
• High vehicle operations
• Client privacy concerns
• Low brand loyalty
• Low driver earnings
Opportunities
• Market is open for exploitation
• Competitive prices compared to
traditional cabs/taxis
• Increasing drivers equal less wait
times
• Progressive company value
• Client dissatisfaction with cabs
Threats
• Legal issues with local authority
• New legal regulations
• Frauds and scandals increasing
• Emerging competitors
• Low profit margins for drivers
2. SIX EXTERNAL ENVIRONMENTAL FACTORS ANALYSIS FOR YOUR PRODUCT (NOT
THE COMPANY)
See Chapter 3 PF 2016.
Include your analysis of the six forces of the marketing environment: 1.) Competitive 2.)
Economic 3.) Legal regulatory 4.) Political 5.) Socio cultural 6.) Technological
2
Include a paragraph for each force with a sub header that labels the force.
Often times (80 percent of the time) you can obtain this information from the Internet especially
for a nationally known organization. If you use information obtained from another source for the
environmental analysis section make sure you cite it.
Please consult with the campus librarian.
Use the header “Environmental Analysis” and include the six sub headers for each
environmental force.
External Environmental Analysis
Forces of the marketing environment:
• Competitive Forces: Ubers transportation network company has become
undeniably the industry leader even with its fierce completion. Although cabs are
its biggest competitor, competitors like Lyft and Side car have a very similar
business model and service the same locations. The biggest advantage Uber
has is its large capital compared to its competitors. But, because Ubers product
can easily be duplicated, loss of profit and revenue is foreseen.
• Economic Forces: Ubers pay to ride product has proven to be very profitable.
Their product has been widely accepted by consumers around the world as they
focus on demand factors such as disposable income, price, special events and
