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Garrett Brown
Media Planning
Pick a product that you use in your daily life. Then discuss the most
effective media type and media vehicles for the product. Explain why
you think that. Be specific.
The product that I use daily is the radio. The radio is what I depend
most on to get daily news and updates on new media activity whether
its social media news or just world news. The radio also does a great
deal of effective marketing by advertising new goods and services that
pay to have air time to be able to sell their good or service. By all
account, most people listen to some type of radio throughout the day
whether it’s for work or school or if it’s just background noise.
Marketers can effectively use radio personalities that most people tune
in daily to hear their opinions on. This creates a media vehicle by
someone listening to their favorite host or station and being influenced
by the ad, thus creating brand awareness to immediately look the
product up or seek it. I believe social marketing is the key to a good
business in the future especially for millennials. Being able to relate to
social issues and be able to be purchased at a click of a button is
becoming more and more important and the only way people shop
now days. Some people relate to how their favorite television or radio
show host responds and could ultimately influence the. For example,
let’s say someone’s favorite radio show has a massive sponsor or Ford
vehicles, someone who trusts the opinions of the personalities on the
