Chapter Quiz
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Results Reporter
Out of 12 questions, you answered 3 correctly with a final grade of 25%
3 correct (25%)
9 incorrect (75%)
0 unanswered (0%)
Your Results:
The correct answer for each question is indicated by a
.
1
INCORRECT
The practice of marketing has an impact on customers, the firm, the market and society in general. All of the following are part of marketing EXCEPT:
A)
ensuring financial statements reflect good will and the value of brands.
B)
satisfying customer needs and wants.
C)
creating value.
D)
efforts by individuals and organizations.
E)
exchange.
Feedback:
LO: 1
Pages: 5-11
AACSB outcome: 6
Bloom’s Taxonomy: knowledge
Level: easy
Topic: What is Marketing
Explanation: Many people perceive marketing to be advertising and personal selling but, it involves much more including efforts by individuals
and organizations to satisfy customer needs and wants, create value, and make exchanges. Preparation of financial statements, however, is not
part of marketing, though concerns about brands definitely are.
2
INCORRECT
Your marketing instructor might ask any of the following questions about marketing in class discussions:
A)
Where should products be promoted?
B)
How much should products cost?
C)
How should products be designed?
D)
How should products be delivered to the customer?
E)
All of the above.
Feedback:
LO: 1
Page: 5
AACSB outcome: 3
Bloom’s Taxonomy: knowledge
Level: easy
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A)
C)
LO: 1
AACSB outcome: 3
Bloom’s Taxonomy: knowledge
