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• MAR!3024!Chapters!123!Quiz!1!!
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• Question!1!
1″out”of”1″points“
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Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws
about driving under the influence of alcohol. MADD primarily markets
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Selected”Answer:“
Correct”Answer:“
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• Question!2!
1″out”of”1″points“
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A change in the minimum drinking age in any given state illustrates a change in the ____ for
Miller Brewing.
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Selected”Answer:“
b.“
marketing environment
Correct”Answer:“
b.“
marketing environment
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• Question!3!
1″out”of”1″points“
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The marketing mix is built around the
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Selected”Answer:“
e.“
customer.
Correct”Answer:“
e.“
customer.
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• Question!4!
1″out”of”1″points“

2
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Which of the following companies is the best example of a service marketer?
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Selected”Answer:“
Correct”Answer:“
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• Question!5!
1″out”of”1″points“
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Marketing facilitates exchange relationships between buyers and sellers. What is marketing’s
intended outcome for this relationship?
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Selected”Answer:“
a.“
Satisfaction for both the buyer and seller
Correct”Answer:“
a.“
Satisfaction for both the buyer and seller
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• Question!6!
1″out”of”1″points“
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If a family spends $2,000 a month on goods and services, how much of that $2,000 goes for
marketing activities?
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Selected”Answer:“
a.“
$1,000
Correct”Answer:“
a.“
$1,000
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• Question!7!
1″out”of”1″points“
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The marketing concept is a philosophy that states that an organization should try to satisfy
customers’ needs and also
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Selected”Answer:“
d.“
achieve the organization’s goals.

3
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Correct”Answer:“
d.“
achieve the organization’s goals.
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• Question!8!
1″out”of”1″points“
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The element of the marketing mix used to increase awareness of a product or company is
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Selected”Answer:“
e.“
promotion.
Correct”Answer:“
e.“
promotion.
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• Question!9!
1″out”of”1″points“
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Ben is responsible for managing the customer satisfaction of Hampton Inn motel guests. Ben is
currently analyzing the customer relationship management (CRM) program at Hampton Inn and
is contemplating where he should begin making changes. Which of the following would be the
beginning of a CRM program, and therefore the area Ben should consider first?
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Selected”
Answer:“
a.“
providing information to customers through the web, Facebook, or in
person.
Correct”Answer:“
a.“
providing information to customers through the web, Facebook, or in
person.
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• Question!10!
1″out”of”1″points“
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For most firms, the costs of marketing activities consume approximately what portion of the
consumer’s dollar?
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Selected”Answer:“
c.“
One–half
Correct”Answer:“
c.“
One–half
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• Question!11!
1″out”of”1″points“
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A physical product you can touch is a(n)
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Selected”Answer:“
Correct”Answer:“
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• Question!12!
1″out”of”1″points“
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The marketing concept is a management philosophy that affects
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Selected”Answer:“
d.“
all efforts of the organization.