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Guillermo Carreon
Marketing Mid-term: Question 1
Marketing is more than just advertisements; it is a series of activities that involves
organizing, planning, and implementing to meet the needs of customers within a target market.
These activities are also referred to as product, distribution, promotion, and pricing, which
happen to be the four variables of the marketing mix. These are called elements because they
are a small, but essential part of the marketing process. Each variable has its own important
part in the marketing process.
Product- A product has to be the right one for a target market, it has to look right and
perform well. A product can be a good, service or idea and needs to be aimed at giving the
customer satisfaction. These decisions are important they are directly involved with what the
