Francisco Gonzalez
Marketing
2/7/2021
“Coca-Cola Uses App Annie to Amaze & Delight Customers”
• How the target market changed over time
ONLINE PRESENCE HAS BECOME KEY
Over the last ten years, we have adapted to using the online world to listen, research, and find
products/services we want to buy. For any business in any industry, it is no longer a nice to have
it is a necessity. Being present online is only step one of letting customers know what we do, we
must also build brand awareness and engage with our community to build trust.
Businesses like Annie are worried about embracing digital and are finding it hard to be truly
successful through their digital marketing. Digital marketing was barely an after-thought ten
years ago but now, it is the primary focus, and one which does have businesses worried.
• Whether you think the marketing manager should make changes to the products he/she offers
I would say that Annie is doing an amazing job at this, and like a previous had said there is just lo
little to be done. Annie keeps the constancy that it requires, it is like a chameleon. Always
