Francisco Gonzalez
Marketing
2/21/2021
“Coca-Cola Uses App Annie to Amaze & Delight Customers”
App Annie provides the world‘s leading brands and publishers across all B2C verticals with the
most comprehensive mobile market data and analytics to drive their mobile strategy, products,
marketing, and monetization. It launched in March 2010.
Evaluating the app’s market strategy, I found a few interesting facts about it and what is doing right and
wrong.
As is a App that is used for publishing it has to be on the web, meaning that has its social media all over.
It has the “Big Four” social media sites (Facebook, Twitter, LinkedIn, YouTube). In the beginning, the app
was an iOS exclusive, limiting just iPhone users to have it, not until January 2012 that launched on the
google play store. It has come a long way, and has some interesting industry leaders in it: Apple, EA,
Forbes, The Economist, The New York Times, etc.
It has won multiple awards, demonstrating their market leadership through the years:
EY Entrepreneur of the Year, The Cloud100, Mobile Games Awards, etc.
To sum it up, we can say that App Annie, uses for the most part a social media marketing strategy as
they focus on providing users with content, they find valuable and want to share across their social
networks, resulting in increased visibility and traffic.
I would say that the manager of the “company” is doing a terrific job, and there’s just so much you can
do to improve, because right know it is crushing their market, not even the closest rival can match them.