Marketing Plan: Final Marketing Plan
Marketing Plan: Final Marketing Plan
Executive Summary
Marketing Plan: Final Marketing Plan
Hyper Performance Sport Drink was introduced to the Jamaican market in 2019 by the
Jamaican parent and manufacturing company Virginia Dare Limited. The product was
created with the purpose of providing an authentically Jamaican high quality and low-cost
sport drink substitute for the local sports market at a profit.
In order to satisfy this aim and to successfully penetrate to market for sports drinks, the
company approached the market using a production orientation. This allowed the company to
apply its core competencies in manufacturing, to its main purpose of producing a high quality
sports drink at a low cost. The promotion and distribution of the product was outsourced to
