Marketing Strategies to Digitize

subject Type Homework Help
subject Pages 1
subject Words 490
subject School Illinois Institute Of Technolo
subject Course MBA Marketing

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Strategies to Digitize Mom and Pop stores in India
Mom and Pop store is very unique, unlike the stores of these days which are making profits by sales,
these stores make encash their trust. Mom & Pop stores are also called as grocery stores are small
stores located near to the residential area which has the target audience of just nearby local
residents. The Local retailers have to keep on adding innovation to their business every day, in order
to prevent the shutting down of their business. Hence it is important for the Mom-and-Pop stores to
start working on their digital presence, so here are the few strategies that can be taken:
1. Collaboration with E-Commerce Giants: Helps the local Mom & Pop stores to come online,
and by this way, they can increase the sales, as it helps both in delivering fast and increasing
the sales by acting as pick up and return points. The idea is to provide consumers with a
smooth and a real-time delivery experience. The tie-up makes it a win-win situation for both.
2. Local Listing: List the stores with the local guides like Just Dial & Sulekha and partnering with
Google My Business. This helps their brand to reach a huge number of local audiences, who
are in need of their products.
Ensure store listing contains store’s updated address and contact information.
Ask for reviews. Reviews matter in search rankings, so proactively ask customers to
leave their reviews and aim for positive ratings.
Use paid ads to increase visibility beyond SEO
3. Online Advertisement: The stores should start online advertising, highly-targeted advertising
is simple and cheap these days because a right communication over the right internet
forums to reach the target market is enough to bring the change.
4. Social Media Pages & Web Pages: Start a social media page and groups through which they
can easily communicate to their previous customers about the offers and special discounts.
If budget allows, these stores can open their own website for the purpose of shown online,
and because of this, the customers will start to prefer the listed store as it will be well known
to them.
on a clickwith an integrated reminder feature via WhatsApp and SMS.

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