Segmentation Techniques
Segmentation Techniques
Justine M. Washington
University of Phoenix
Marketing
MKT/571
Dr. Brent Duncan, PhD
May 21, 2016
Segmentation Techniques
2
Segmentation Techniques
Companies employ various marketing strategies to assist with targeting a specific
audience to market to. Breaking down large groups into smaller subsets allows companies to
creatively market to consumers with similar needs and interests. Segmentation techniques offer
companies the opportunity to market to a diverse group of consumers. Segmentation also gives
companies ways to attract new customers and retain customers loyal to the brand. The responses
to the Values and Lifestyles survey provides marketers insight into consumers who are most
likely to buy their products and services.
Summary Results
