MARKET SEGMENT
1. DOVE
Demographic Segmentation
Brand’s demographic segmentation includes women and men whom are older than 18 years.
• People who are aware of the importance of skin care.
• People who are from the upper middle class.
• Women who make use of cosmetics.
• Those with a lot of money and a want to utilize high-quality skin care items
Psychographic Segmentation
Psychographic segmentation is used by Dove. Dove wants to change women’s perceptions of
beauty to include all ages, body types, and sizes. Dove pushes the concept that “you are beautiful
just the way you are” and wants every woman to believe it.
