Francisco Gonzalez
7/4+/2021
Global Marketing
Market Segmentation: Is the pet rock an ideal birthday present for everybody? What
about a football or lipstick? Items should be customized to a particular client who makes
up an objective market. According to Keegan (2015), global market segmentation is the
process of identifying specific segments of potential clients with similar characteristics
and attributes and that are likely agreeable to a company’s marketing mix. Firms must
attempt to identify consumers in many different parts of the world and adapt their
products or services for them.
A market segmentation is a subgroup of individuals or associations that share at least
one attributes for all intents and purpose that cause them to have a similar item need.
Everyone needs water to drink, but does everyone need bottled water? For
organizations to effectively arrive at their exact client, they need to partition a market
into comparative and recognizable portions through market division.
While the market, some variables should be considered, just as: demographics,
psychographics and behavioral characteristics.
Now if we compare the 2 countries Canada and the United States, they both have their
unique necessities as a particular country. Is we average the people that like hockey on
the United States, it might be not as much as if we do it on Canada. The same for
football on the case of the States.
While exploring any market, advertisers should realize where to go to get data, what