18 Incredible Nike Demographic
Segmentation
The goal of Nike is to bring inspiration and innovation to every athlete in the
world. Although that may be true in the overall scheme of things, there are
certain athletes that Nike targets more often because they are more
profitable.
Nike has an average annual worldwide revenue of $27.7 billion. That
comes from just 858 total retail stores worldwide.
The Nike Brand
Most people associate footwear with the Nike brand and rightly so. Their
annual athletic footwear sales total $90 million. In comparison, Adidas
moves just $25 million of footwear sales annually. In total, the global
market share for Nike is expected to be over 27% by 2020. Here’s how
they’re going to be able to do it.
• Nike primarily targets consumers who are between 18-40 years of
age.
• The goal is to equip teens under the age of 20 with athletic apparel,
especially in sports like football and soccer.
• Nike targets households and teens that have a particular desire to
