Dani DeMeo
Black Friday Assignment
Macy’s had a Black Friday commercial for 2015, which is this year. I though this
commercial that was aired on both the internet and television was extremely effective. The
first scene showed the largest Macys, which is in New York City caught the attention. This
Macy’s has a shopping bag as the front sign which draws the intention of shopping to
customers. After this Macy’s displayed Martha Stewart’s collection of cooking with a man
dress in pilgrim outfit due to this being a thanksgiving holiday, which happens to be a time
for cooking.
The next product displayed the store Heidi, Heidi Klum’s store with lingerie shown at the
glass window. Ariana Grande’s perfume line was being promoted by no one other than
herself in a white dress. Then Jessica Simpson clothing line was shown right before the
scissors cutting the sales sign in order to, reiterate that there will be huge savings on
quality, designer brands. Ryan Seacrest’s line was displayed shortly after the previous one,
he was shown speaking through a microphone since one of his occupations is being a host.
A great marketing tool used in all these shoots was that each of the brands that was run by
a celebrity were shown in the video next to their store. Target markets include information
based on demographics, such as age, race, sex, and income. This commercial was targeted
toward both women and males. It was most likely targeting people from 15 to 60 from the
celebrities shown as well as the products displayed. It is targeting the middle class as well
as it is showing deals but at the same time designer brands.