MARKETING ASPECT
1. Target Market – Axella
The target market essentially refers to the individuals or groups of customers who are likely to buy a
specific product or service. Various consumer factors, including as demographics and psychographics,
kind and frequency of use, product benefits, and geographic location, are utilized to define a target
market. The existing, potential, and prospective customers are specified and mentioned in this part.
According to (Cano 2020) Urinary tract infection (UTI) is a common bacterial disease caused by certain
pathogens such as Escherichia coli, affecting the urinary tract. In the Philippines, UTI ranks 4th in the
10 leading causes of morbidity.
Our target market consists of people of all ages and genders. Company shall highlight the advantages
of the product to attract the customers’ attention. Though we might expect a large percentage of our
customers to be of all ages and genders, since most people prefer the concept of personalized items
because of their technological knowledge. Furthermore, both men and women are susceptible to
infection, and many individual will suffer more than one infection over their lives. So, this tea can help
in the prevention of UTIs in both men and women.
The majority of our costumers will be from Batangas City and the surrounding areas.
2. Marketing Program
A. Product Strategy – Axella and Illysa
A product is anything that could be provided to a market in order to meet a customer’s want or
need, it is something that can be sold in the market to fulfill the want or need of a customer.
