MARK 3220 L1 & L2
Marketing Research
Term Test 1
Sample Questions
1. Globex Corporation has been receiving an unusually high number of negative
customer comments on its Facebook page. From this, management realizes
some sort of customer satisfaction problem exists, but otherwise knows little
about the dissatisfaction problem. What kind of research should Globex
initially conduct in an effort to address the problem?
a. Secondary research.
b. Exploratory research.
c. Primary research.
d. Product research.
2. Generating primary data is generally a ____________ process.
a. Time consuming, inexpensive
b. Quick, expensive
c. Quick, inexpensive
d. Time consuming, expensive
3. The marketing team at Hudsucker Industries wants to determine which of two
prices on a new version of a product will produce greatest revenues. What kind
of research should it use to determine this?
a. Descriptive
b. Causal
c. Competitive
d. Exploratory
4. The particular subset of the population chosen for study is known as a
_______.
a. Sub-population
b. Sample
c. Data set
d. Survey group
MARK 3220 L1 & L2 Term Test 1 (08 March 2017) Page 2 of 4
5. The best way of avoiding the trap of researching the wrong problem is to:
a. Research all possible problems.
b. Define the research problem broadly.
c. Delay research until the problem is properly defined.
d. None of the above are correct.
6. The research proposal:
a. Does not include proposed research methods.
b. Provides the researcher another opportunity to make sure that the
proposed research will provide information needed to address the
decision problem.
c. Should be no longer than two (2) pages.
d. Cannot be changed once it has been accepted by the manager.
7. The three basic types of research are:
a. experimental, descriptive, causal
b. exploratory, demonstrative, causal
c. exploratory, descriptive, causal
